/* JDG Marketing — design system v2
   BUSINESS GROWTH • CONSULTING • TECHNOLOGY
   Signature: JDG Red (from the legacy mark). Near-black, warm white, stone,
   neutral gray. Lora serif display (legacy font) + system sans + mono labels. */

@font-face{font-family:Lora;src:url("/assets/fonts/lora-500.woff2") format("woff2");font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:Lora;src:url("/assets/fonts/lora-600.woff2") format("woff2");font-weight:600;font-style:normal;font-display:swap}
@font-face{font-family:Lora;src:url("/assets/fonts/lora-700.woff2") format("woff2");font-weight:700;font-style:normal;font-display:swap}
@font-face{font-family:Lora;src:url("/assets/fonts/lora-italic-500.woff2") format("woff2");font-weight:500;font-style:italic;font-display:swap}
@font-face{font-family:Caveat;src:url("/assets/fonts/caveat-500.woff2") format("woff2");font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:Caveat;src:url("/assets/fonts/caveat-600.woff2") format("woff2");font-weight:600;font-style:normal;font-display:swap}

:root{
  --red:#c8102e;
  --red-deep:#a00d25;
  --red-bright:#ff5a5a;
  --red-wash:rgba(200,16,46,.06);
  --ink:#171414;
  --ink-2:#201c1c;
  --ink-3:#2b2626;
  --paper:#faf7f1;
  --paper-2:#f1ece2;
  --white:#fffdf8;
  --text:#221e1e;
  --muted:#6b645e;
  --muted-dark:#a89f98;
  --line:rgba(23,20,20,.15);
  --line-soft:rgba(23,20,20,.08);
  --line-dark:rgba(255,255,255,.14);
  --green:#2e7d4f;
  --amber:#b07c22;
  --danger:#b3363b;
  --max:1180px;
  --radius:2px;
  --serif:Lora,Georgia,"Times New Roman",serif;
  --hand:Caveat,"Segoe Script","Bradley Hand",cursive;
  --font:"Avenir Next","Helvetica Neue",Seravek,"Segoe UI",system-ui,-apple-system,sans-serif;
  --mono:ui-monospace,"SF Mono","Cascadia Code",Menlo,Consolas,monospace;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--text);font-family:var(--font);font-size:16.5px;line-height:1.65;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
button,input,textarea,select{font:inherit;color:inherit}
h1,h2,h3,h4,p,ul,ol{margin-top:0}
h1{font-family:var(--serif);font-size:clamp(40px,5.4vw,70px);line-height:1.05;letter-spacing:-.018em;font-weight:600;margin-bottom:26px}
h2{font-family:var(--serif);font-size:clamp(29px,3.6vw,44px);line-height:1.12;letter-spacing:-.012em;font-weight:600;margin-bottom:20px}
h3{font-size:21px;line-height:1.25;letter-spacing:-.012em;font-weight:650;margin-bottom:10px}
h1 em,h2 em{font-style:italic;color:var(--red)}
.section-dark h1 em,.section-dark h2 em{color:var(--red-bright)}
.container{width:min(calc(100% - 44px),var(--max));margin-inline:auto}
.narrow{max-width:820px}
.section{padding:96px 0;position:relative}
.section-tight{padding:64px 0}
.section-dark{background:var(--ink);color:#f2efec}
.section-dark .muted,.section-dark p{color:#c9c3bd}
.section-stone{background:var(--paper-2)}
.section-white{background:var(--white)}
.muted{color:var(--muted)}
.skip-link{position:fixed;top:-120px;left:16px;background:var(--ink);color:#fff;padding:10px 16px;z-index:1000;border-radius:var(--radius)}
.skip-link:focus{top:14px}

/* ---------- kickers ---------- */
.kicker{display:inline-flex;align-items:center;gap:10px;font-family:var(--mono);font-size:11px;letter-spacing:.22em;font-weight:600;color:var(--red);text-transform:uppercase;margin-bottom:16px}
.kicker:before{content:"";width:22px;height:2px;background:var(--red)}
.section-dark .kicker{color:var(--red-bright)}
.section-dark .kicker:before{background:var(--red-bright)}
.kicker-plain{color:var(--muted)}
.kicker-plain:before{background:var(--muted)}
.cat-line{font-family:var(--mono);font-size:11px;letter-spacing:.26em;text-transform:uppercase;color:var(--muted)}
.cat-line b{color:var(--red);font-weight:600}
.section-dark .cat-line{color:var(--muted-dark)}
.section-dark .cat-line b{color:var(--red-bright)}

/* ---------- header ---------- */
.site-header{position:sticky;top:0;z-index:200;background:var(--ink);color:#f2efec;border-bottom:1px solid var(--line-dark)}
.announce{background:var(--red);color:#fff;font-size:12.5px;text-align:center;padding:7px 16px;letter-spacing:.02em}
.announce b{font-weight:700}
.nav-shell{height:76px;display:flex;align-items:center;justify-content:space-between;gap:20px}
.brand{display:flex;align-items:center;gap:12px;flex-shrink:0}
.brand-mark{display:grid;place-items:center;width:42px;height:42px;background:var(--red);border-radius:4px;flex-shrink:0}
.brand-mark svg{width:34px;height:34px;display:block}
.brand-copy{display:flex;flex-direction:column;line-height:1.1}
.brand-copy b{font-size:15.5px;font-weight:700;letter-spacing:-.01em}
.brand-copy small{font-family:var(--mono);font-size:7.8px;letter-spacing:.18em;color:var(--muted-dark);margin-top:4px;white-space:nowrap}
.nav-links{display:flex;align-items:center;gap:2px;font-size:14.5px}
.nav-links>a,.nav-drop>button{display:block;padding:9px 12px;color:#d5cfc9;border:0;background:none;cursor:pointer;border-radius:var(--radius);transition:color .15s,background .15s;white-space:nowrap}
.nav-links>a:hover,.nav-drop>button:hover,.nav-links>a.active,.nav-drop.open>button{color:#fff;background:rgba(255,255,255,.07)}
.nav-drop{position:relative}
.nav-drop>button:after{content:"";display:inline-block;margin-left:7px;width:7px;height:7px;border-right:1.5px solid currentColor;border-bottom:1.5px solid currentColor;transform:rotate(45deg) translateY(-2px);transition:transform .2s}
.nav-drop.open>button:after{transform:rotate(225deg) translateY(-1px)}
.drop-panel{position:absolute;top:calc(100% + 10px);left:0;min-width:280px;background:var(--ink-2);border:1px solid var(--line-dark);border-radius:4px;padding:8px;display:none;box-shadow:0 24px 60px rgba(0,0,0,.4)}
.nav-drop.open .drop-panel{display:block}
.drop-panel a{display:block;padding:10px 13px;color:#d5cfc9;font-size:14px;border-radius:var(--radius)}
.drop-panel a:hover,.drop-panel a:focus{background:rgba(255,255,255,.07);color:#fff}
.drop-panel a small{display:block;font-size:12px;color:var(--muted-dark);margin-top:1px}
.nav-cta{display:flex;align-items:center;gap:14px;flex-shrink:0}
.menu-button{display:none;background:none;border:0;width:44px;height:44px;padding:10px;cursor:pointer}
.menu-button span{display:block;height:2px;background:#fff;margin:6px 0;transition:transform .25s,opacity .2s}
.menu-button[aria-expanded="true"] span:nth-child(1){transform:translateY(8px) rotate(45deg)}
.menu-button[aria-expanded="true"] span:nth-child(2){opacity:0}
.menu-button[aria-expanded="true"] span:nth-child(3){transform:translateY(-8px) rotate(-45deg)}

/* ---------- buttons ---------- */
.button{display:inline-flex;align-items:center;justify-content:center;gap:10px;border:1px solid var(--red);background:var(--red);color:#fff;font-weight:650;font-size:15px;padding:14px 24px;cursor:pointer;border-radius:var(--radius);transition:background .18s,border-color .18s,transform .18s,box-shadow .18s;letter-spacing:.01em}
.button:hover{background:var(--red-deep);border-color:var(--red-deep);transform:translateY(-1px);box-shadow:0 10px 26px rgba(200,16,46,.22)}
.button-ghost{background:transparent;color:inherit;border-color:var(--line)}
.section-dark .button-ghost,.site-header .button-ghost{border-color:rgba(255,255,255,.3)}
.button-ghost:hover{background:var(--red-wash);border-color:var(--red);color:var(--red);box-shadow:none;transform:translateY(-1px)}
.section-dark .button-ghost:hover{background:rgba(255,90,90,.1);border-color:var(--red-bright);color:var(--red-bright)}
.button-small{padding:10px 18px;font-size:13.5px}
.button-full{width:100%}
.button:disabled{opacity:.45;cursor:not-allowed;transform:none;box-shadow:none}
.text-link{font-weight:650;color:var(--red);font-size:15px}
.text-link:hover{color:var(--red-deep)}
.section-dark .text-link{color:var(--red-bright)}
.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px;margin-top:32px}
.hero-actions.centered{justify-content:center}

/* ---------- hero ---------- */
.hero{background:var(--ink);color:#f2efec;padding:84px 0 0;overflow:hidden}
.hero-layout{display:grid;grid-template-columns:1.08fr .92fr;gap:64px;align-items:center;padding-bottom:76px}
.hero-lead{font-size:19px;color:#c9c3bd;max-width:560px;margin-bottom:0}
.hero-micro{font-family:var(--mono);font-size:11.5px;letter-spacing:.14em;color:#948c85;margin-top:26px;text-transform:uppercase}
.page-hero{background:var(--ink);color:#f2efec;padding:84px 0 70px}
.page-hero p{font-size:19px;color:#c9c3bd;max-width:720px;margin-bottom:0}
.crumb{font-family:var(--mono);font-size:11px;letter-spacing:.18em;color:#948c85;text-transform:uppercase;margin-bottom:22px}
.crumb a:hover{color:#fff}
.crumb span{margin:0 8px;color:#5c554f}

/* ---------- process map (hero visual) ---------- */
.process-map{background:var(--ink-2);border:1px solid var(--line-dark);border-radius:6px;padding:24px;position:relative}
.process-map .map-title{font-family:var(--mono);font-size:10px;letter-spacing:.22em;color:#948c85;text-transform:uppercase;display:flex;justify-content:space-between;margin-bottom:16px}
.process-map .map-title i{color:var(--red-bright);font-style:normal}
.map-track{display:flex;flex-direction:column}
.map-node{display:flex;align-items:center;gap:12px;padding:8px 12px;border:1px solid var(--line-dark);background:rgba(255,255,255,.03);border-radius:4px;opacity:0;animation:nodeIn .45s ease forwards;position:relative}
.map-node b{font-family:var(--mono);font-size:11.5px;font-weight:600;letter-spacing:.12em}
.map-node small{font-size:11.5px;color:#948c85;margin-left:auto;text-align:right}
.map-dot{width:8px;height:8px;border-radius:50%;background:var(--red-bright);flex-shrink:0;box-shadow:0 0 0 3px rgba(255,90,90,.16)}
.map-link{width:1.5px;height:11px;margin-left:27px;background:linear-gradient(var(--red-bright),rgba(255,90,90,.25));opacity:0;animation:nodeIn .3s ease forwards}
.map-node:hover{border-color:rgba(255,90,90,.5);background:rgba(255,90,90,.07)}
.map-node.map-pivot{border-color:rgba(255,90,90,.5);background:rgba(255,90,90,.08)}
.map-track>*:nth-child(1){animation-delay:.1s}.map-track>*:nth-child(2){animation-delay:.22s}
.map-track>*:nth-child(3){animation-delay:.34s}.map-track>*:nth-child(4){animation-delay:.46s}
.map-track>*:nth-child(5){animation-delay:.58s}.map-track>*:nth-child(6){animation-delay:.7s}
.map-track>*:nth-child(7){animation-delay:.82s}.map-track>*:nth-child(8){animation-delay:.94s}
.map-track>*:nth-child(9){animation-delay:1.06s}.map-track>*:nth-child(10){animation-delay:1.18s}
.map-track>*:nth-child(11){animation-delay:1.3s}.map-track>*:nth-child(12){animation-delay:1.42s}
.map-track>*:nth-child(13){animation-delay:1.54s}.map-track>*:nth-child(14){animation-delay:1.66s}
.map-track>*:nth-child(15){animation-delay:1.78s}.map-track>*:nth-child(16){animation-delay:1.9s}
.map-track>*:nth-child(17){animation-delay:2.02s}
@keyframes nodeIn{from{opacity:0;transform:translateY(7px)}to{opacity:1;transform:none}}

/* ---------- marquee (hero trust strip) ---------- */
.marquee{overflow:hidden;background:var(--ink-2);border-top:1px solid var(--line-dark);padding:15px 0}
.marquee-track{display:flex;width:max-content;animation:marq 30s linear infinite}
.marquee span{display:flex;align-items:center;font-family:var(--mono);font-size:11.5px;letter-spacing:.24em;color:#a89f98;text-transform:uppercase;white-space:nowrap}
.marquee i{color:var(--red-bright);font-style:normal;margin:0 26px}
@keyframes marq{to{transform:translateX(-50%)}}

/* ---------- section headings ---------- */
.section-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:48px;margin-bottom:52px}
.section-heading h2{margin-bottom:0}
.section-heading p{max-width:420px;color:var(--muted);font-size:16.5px;margin-bottom:6px}
.section-dark .section-heading p{color:#c9c3bd}

/* ---------- cards ---------- */
.card-grid{display:grid;gap:18px}
.grid-2{grid-template-columns:1fr 1fr}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
.card{background:var(--white);border:1px solid var(--line-soft);border-radius:6px;padding:30px 28px;box-shadow:0 1px 2px rgba(23,20,20,.04);transition:transform .2s,box-shadow .2s,border-color .2s;position:relative}
.card:hover{transform:translateY(-4px);box-shadow:0 16px 38px rgba(23,20,20,.09);border-color:var(--line)}
.card::before{content:"";position:absolute;top:0;left:0;right:0;height:2px;background:var(--red);border-radius:6px 6px 0 0;transform:scaleX(0);transform-origin:left;transition:transform .35s cubic-bezier(.2,.8,.2,1)}
.card:hover::before{transform:scaleX(1)}
.card p{color:var(--muted);font-size:15px;margin-bottom:0}
.card .card-num{font-family:var(--mono);font-size:11px;color:var(--muted);letter-spacing:.14em}
.card .card-icon{width:42px;height:42px;border-radius:var(--radius);background:var(--red-wash);color:var(--red);display:grid;place-items:center;font-size:19px;margin:20px 0 18px}
.card a.card-link,.card span.card-link{display:inline-block;margin-top:18px;font-weight:650;font-size:14px;color:var(--red)}
.card a.card-link:hover{color:var(--red-deep)}
.card-dark{background:var(--ink-2);border-color:var(--line-dark);color:#f2efec;box-shadow:none}
.card-dark p{color:#c9c3bd}
.card-dark:hover{border-color:rgba(255,255,255,.28);box-shadow:0 18px 44px rgba(0,0,0,.35)}
a.card-wrap{display:block;color:inherit}

/* problem cards */
.problem-card h3{display:flex;align-items:center;gap:10px}
.problem-card h3:before{content:"";width:8px;height:8px;background:var(--red);border-radius:50%;flex-shrink:0}

/* ---------- money / opportunity cards ---------- */
.opp-card{border-left:3px solid var(--red);border-radius:0 6px 6px 0}
.opp-card .opp-q{font-family:var(--serif);font-style:italic;font-size:17px;color:var(--text);margin-bottom:12px}
.opp-card .opp-cost{font-size:14px;color:var(--muted);margin-bottom:0}
.opp-card .opp-cost b{color:var(--red);font-weight:700}

/* ---------- "not sure" statement list ---------- */
.stmt-list{display:grid;gap:12px;max-width:860px}
.stmt{border:1px solid var(--line-soft);background:var(--white);border-radius:6px;overflow:hidden}
.stmt summary{cursor:pointer;list-style:none;padding:22px 52px 22px 26px;font-family:var(--serif);font-style:italic;font-size:clamp(17px,2.2vw,21px);position:relative;transition:background .15s}
.stmt summary::-webkit-details-marker{display:none}
.stmt summary:hover{background:var(--red-wash)}
.stmt summary:before{content:"“";color:var(--red);font-weight:700;margin-right:2px}
.stmt summary:after{content:"+";position:absolute;right:22px;top:50%;transform:translateY(-50%);font-family:var(--font);font-style:normal;font-size:24px;font-weight:400;color:var(--red);transition:transform .2s}
.stmt[open] summary:after{transform:translateY(-50%) rotate(45deg)}
.stmt .stmt-body{padding:0 26px 24px;border-top:1px dashed var(--line-soft);margin-top:0}
.stmt .stmt-body p{padding-top:18px;color:var(--muted);font-size:15px;margin-bottom:10px}
.stmt .stmt-body .stmt-areas{display:flex;flex-wrap:wrap;gap:8px;margin:6px 0 14px}
.stmt .stmt-body .stmt-areas span{border:1px solid var(--line-soft);background:var(--paper);padding:5px 10px;font-size:12.5px;color:var(--muted);border-radius:var(--radius)}

/* ---------- founder ---------- */
.founder-grid{display:grid;grid-template-columns:.75fr 1.25fr;gap:72px;align-items:center}
.founder-figure{aspect-ratio:4/5;border-radius:6px;position:relative;overflow:hidden;border:1px solid var(--line-soft);background:linear-gradient(160deg,var(--ink-3),var(--ink) 70%)}
.founder-figure img{width:100%;height:100%;object-fit:cover;transition:transform .7s cubic-bezier(.2,.8,.2,1)}
.founder-figure:hover img{transform:scale(1.035)}
.founder-figure .founder-caption{position:absolute;left:0;right:0;bottom:0;padding:22px 26px;background:linear-gradient(transparent,rgba(23,20,20,.85) 45%);color:#fff;z-index:1}
.founder-figure .founder-caption b{display:block;font-size:17px}
.founder-figure .founder-caption small{font-family:var(--mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted-dark);margin-top:5px;display:block}
.founder-figure.no-photo:before{content:"DG";position:absolute;inset:0;display:grid;place-items:center;font-family:var(--serif);font-size:150px;font-weight:700;color:rgba(255,255,255,.07)}
.founder-figure.no-photo:after{content:"";position:absolute;inset:18px;border:1px solid rgba(255,255,255,.09);border-radius:4px}
.founder-quote{font-family:var(--serif);font-style:italic;font-size:clamp(19px,2.4vw,24px);line-height:1.45;color:var(--text);border-left:3px solid var(--red);padding-left:24px;margin:26px 0}
.section-dark .founder-quote{color:#f2efec}
.sig-line{font-family:var(--serif);font-style:italic;font-size:15px;color:var(--muted)}

/* ---------- legacy band ---------- */
.legacy-band{display:grid;grid-template-columns:auto 1fr;gap:40px;align-items:center;background:var(--white);border:1px solid var(--line-soft);border-radius:6px;padding:38px 42px}
.legacy-band img{width:110px;height:110px;border-radius:10px;box-shadow:0 10px 30px rgba(23,20,20,.15)}
.legacy-band h3{font-family:var(--serif);font-size:24px}
.legacy-band p{color:var(--muted);margin-bottom:0}

/* ---------- checklist ---------- */
.check-list{list-style:none;padding:0;margin:22px 0 0}
.check-list li{padding:10px 0 10px 30px;border-bottom:1px solid var(--line-soft);position:relative;font-size:15.5px}
.section-dark .check-list li{border-color:var(--line-dark)}
.check-list li:before{content:"";position:absolute;left:2px;top:17px;width:12px;height:7px;border-left:2.5px solid var(--red);border-bottom:2.5px solid var(--red);transform:rotate(-45deg)}
.section-dark .check-list li:before{border-color:var(--red-bright)}

/* ---------- workflow panels ---------- */
.workflow-tabs{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:26px}
.workflow-tabs button{border:1px solid var(--line);background:transparent;padding:10px 18px;font-size:14px;font-weight:600;cursor:pointer;border-radius:var(--radius);color:var(--muted);transition:.18s}
.workflow-tabs button:hover{border-color:var(--red);color:var(--red)}
.workflow-tabs button[aria-selected="true"]{background:var(--ink);border-color:var(--ink);color:#fff}
.workflow-panel{display:none;background:var(--white);border:1px solid var(--line-soft);border-radius:6px;padding:36px;box-shadow:0 1px 2px rgba(23,20,20,.04)}
.workflow-panel.active{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.workflow-steps{list-style:none;margin:0;padding:0;counter-reset:wf}
.workflow-steps li{counter-increment:wf;display:flex;gap:14px;align-items:baseline;padding:9px 0;font-size:15.5px}
.workflow-steps li:before{content:"0" counter(wf);font-family:var(--mono);font-size:11px;color:var(--red);border:1px solid rgba(200,16,46,.35);padding:3px 7px;border-radius:var(--radius);flex-shrink:0}
.workflow-outcome{border-left:3px solid var(--red);padding:6px 0 6px 22px}
.workflow-outcome b{display:block;font-size:19px;letter-spacing:-.01em;margin-bottom:8px}
.workflow-outcome p{color:var(--muted);margin-bottom:0}

/* ---------- industries ---------- */
.industry-card small{font-family:var(--mono);font-size:10.5px;letter-spacing:.16em;color:var(--red);text-transform:uppercase}
.industry-card h3{margin-top:14px}
.industry-card .example{font-size:14px;color:var(--muted);border-top:1px solid var(--line-soft);margin-top:16px;padding-top:14px}
.industry-card .example b{color:var(--text);font-weight:650}

/* ---------- status chips + projects ---------- */
.chip{display:inline-block;font-family:var(--mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;padding:5px 10px;border-radius:20px;border:1px solid var(--line);color:var(--muted);white-space:nowrap}
.chip-live{border-color:rgba(46,125,79,.4);color:var(--green);background:rgba(46,125,79,.07)}
.chip-pilot{border-color:rgba(200,16,46,.4);color:var(--red);background:var(--red-wash)}
.chip-proto{border-color:rgba(176,124,34,.45);color:var(--amber);background:rgba(176,124,34,.07)}
.chip-dev{border-color:rgba(107,100,94,.5);color:var(--muted);background:rgba(107,100,94,.08)}
.project-card{display:flex;flex-direction:column;gap:0}
.project-card .project-head{display:flex;align-items:center;justify-content:space-between;gap:14px;margin-bottom:18px}
.project-card .project-head small{font-family:var(--mono);font-size:10.5px;letter-spacing:.16em;color:var(--muted);text-transform:uppercase}
.project-card h3{font-size:23px}
.project-card .tile-rows{margin-top:16px;border-top:1px solid var(--line-soft);font-size:14px}
.project-card .tile-rows div{display:grid;grid-template-columns:96px 1fr;gap:12px;padding:9px 0;border-bottom:1px solid var(--line-soft)}
.project-card .tile-rows b{font-family:var(--mono);font-size:9.5px;letter-spacing:.14em;color:var(--red);text-transform:uppercase;padding-top:3px}
.project-card .tile-rows span{color:var(--muted)}
.project-meta{display:flex;flex-wrap:wrap;gap:8px;margin-top:20px}
.project-meta span{border:1px solid var(--line-soft);background:var(--paper);padding:5px 10px;font-size:12px;color:var(--muted);border-radius:var(--radius)}
.detail-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px}
.detail-grid h4,.case-label{font-family:var(--mono);font-size:11px;letter-spacing:.2em;color:var(--red);text-transform:uppercase;margin:26px 0 8px}
.detail-grid h4:first-child{margin-top:0}
.detail-grid p{color:var(--muted)}
.case-block{border-left:2px solid var(--line);padding-left:28px;margin-bottom:34px}
.case-block:last-child{margin-bottom:0}
.case-block .case-label{margin-top:0}
.case-block p{color:var(--muted);max-width:680px}
.case-block .case-insight{font-family:var(--serif);font-style:italic;font-size:18px;color:var(--text)}

/* ---------- process (6 steps) ---------- */
.process-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:0;border-top:1px solid var(--line);border-left:1px solid var(--line)}
.process-cell{border-right:1px solid var(--line);border-bottom:1px solid var(--line);padding:26px 22px 30px;background:var(--white)}
.process-cell span{font-family:var(--mono);font-size:11px;color:var(--red);letter-spacing:.14em}
.process-cell h3{margin:40px 0 10px;font-size:18.5px}
.process-cell p{font-size:13.5px;color:var(--muted);margin-bottom:0}
.section-dark .process-cell{background:var(--ink-2);border-color:var(--line-dark)}
.section-dark .process-cell h3{color:#f2efec}
.section-dark .process-cell p{color:#a89f98}
.section-dark .process-grid{border-color:var(--line-dark)}
.section-dark .process-cell span{color:var(--red-bright)}

/* ---------- engagement stages ---------- */
.stage-list{counter-reset:stage;display:grid;gap:18px}
.stage{counter-increment:stage;display:grid;grid-template-columns:76px 1.1fr 1.3fr;gap:34px;background:var(--white);border:1px solid var(--line-soft);border-radius:6px;padding:34px 36px;align-items:start}
.stage:before{content:"0" counter(stage);font-family:var(--serif);font-size:44px;font-weight:600;color:var(--red);line-height:1}
.stage h3{font-size:23px;margin-bottom:6px}
.stage .stage-tag{font-family:var(--mono);font-size:10.5px;letter-spacing:.16em;color:var(--muted);text-transform:uppercase}
.stage .stage-price{margin-top:14px;font-weight:650;font-size:15px}
.stage .stage-price small{display:block;font-weight:500;color:var(--muted);font-size:12.5px;margin-top:2px}
.stage p{color:var(--muted);font-size:15px}
.stage .check-list{margin-top:0}
.stage .check-list li{font-size:14px;padding:8px 0 8px 28px}

/* ---------- pricing (legacy card support) ---------- */
.pricing-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;align-items:stretch}
.price-card{display:flex;flex-direction:column;padding:32px 28px}
.price-card .price-tag{font-family:var(--mono);font-size:10.5px;letter-spacing:.18em;color:var(--red);text-transform:uppercase}
.price-card h3{font-size:23px;margin:16px 0 6px}
.price-card .price-line{font-size:15px;font-weight:650;color:var(--text);margin-bottom:14px}
.price-card .price-line small{display:block;font-weight:500;color:var(--muted);font-size:12.5px;margin-top:3px}
.price-card>p{font-size:14.5px}
.price-card ul{list-style:none;padding:0;margin:18px 0 26px;flex:1}
.price-card li{padding:8px 0;border-bottom:1px solid var(--line-soft);font-size:13.8px;color:var(--muted)}
.price-card li:before{content:"✓";color:var(--red);margin-right:9px;font-weight:700}
.price-card.featured{border-color:rgba(200,16,46,.5);box-shadow:0 16px 44px rgba(200,16,46,.1)}
.price-card.featured .price-tag:after{content:"MOST COMMON";margin-left:10px;background:var(--red);color:#fff;padding:3px 8px;border-radius:20px;font-size:9px;letter-spacing:.12em}

/* ---------- FAQ ---------- */
.faq-list{border-top:1px solid var(--line);max-width:860px;margin-inline:auto}
.faq-list details{border-bottom:1px solid var(--line)}
.faq-list summary{cursor:pointer;padding:22px 44px 22px 4px;font-size:17.5px;font-weight:650;letter-spacing:-.01em;list-style:none;position:relative}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary:after{content:"+";position:absolute;right:8px;top:50%;transform:translateY(-50%);font-size:24px;font-weight:400;color:var(--red);transition:transform .2s}
.faq-list details[open] summary:after{transform:translateY(-50%) rotate(45deg)}
.faq-list details p{padding:0 4px 24px;color:var(--muted);max-width:760px;margin-bottom:0}
.section-dark .faq-list details p{color:#c9c3bd}
.section-dark .faq-list,.section-dark .faq-list details{border-color:var(--line-dark)}

/* ---------- forms ---------- */
.form-card{background:var(--white);border:1px solid var(--line-soft);border-radius:6px;padding:38px;box-shadow:0 2px 8px rgba(23,20,20,.05)}
.form-grid{display:grid;gap:18px}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form-grid label,.q-block label{display:grid;gap:7px;font-size:13px;font-weight:650;color:var(--text)}
.form-grid label .opt{font-weight:500;color:var(--muted)}
.form-grid input,.form-grid textarea,.form-grid select{width:100%;border:1px solid var(--line);background:var(--paper);padding:13px 14px;border-radius:var(--radius);outline:none;transition:border-color .15s,box-shadow .15s;font-size:15px}
.form-grid input:focus,.form-grid textarea:focus,.form-grid select:focus{border-color:var(--red);box-shadow:0 0 0 3px rgba(200,16,46,.12);background:var(--white)}
.form-grid textarea.tell-box{font-family:var(--serif);font-size:17px;line-height:1.6;min-height:150px;padding:18px}
.honeypot{position:absolute;left:-9999px}
.form-message{min-height:24px;font-size:14px;margin-bottom:0}
.form-message.success{color:var(--green);font-weight:600}
.form-message.error,.payment-error{color:var(--danger);font-size:13.5px}
.consent-row{display:flex;gap:10px;align-items:flex-start;font-size:13px;color:var(--muted)}
.consent-row input{width:16px;height:16px;margin-top:3px;accent-color:var(--red)}
.form-note{font-size:12.5px;color:var(--muted);margin-bottom:0}
fieldset.chip-set{border:0;padding:0;margin:0}
fieldset.chip-set legend{font-size:13px;font-weight:650;padding:0;margin-bottom:9px}
.chip-options{display:flex;flex-wrap:wrap;gap:8px}
.chip-options label{border:1px solid var(--line);border-radius:20px;padding:8px 16px;font-size:13.5px;cursor:pointer;transition:.15s;display:flex;font-weight:500}
.chip-options label:hover{border-color:var(--red)}
.chip-options input{position:absolute;opacity:0;pointer-events:none}
.chip-options label:has(input:checked){background:var(--red);border-color:var(--red);color:#fff}
.chip-options label:has(input:focus-visible){box-shadow:0 0 0 3px rgba(200,16,46,.3)}

/* ---------- growth review (assessment) ---------- */
.assess-shell{max-width:780px;margin-inline:auto}
.assess-progress{display:flex;align-items:center;gap:14px;font-family:var(--mono);font-size:11.5px;letter-spacing:.1em;color:var(--muted);margin-bottom:26px}
.assess-bar{flex:1;height:4px;background:var(--line-soft);border-radius:4px;overflow:hidden}
.assess-bar i{display:block;height:100%;background:var(--red);width:0;transition:width .3s ease}
.q-block h3{font-family:var(--serif);font-size:24px;margin-bottom:6px}
.q-block .q-help{color:var(--muted);font-size:15px;margin-bottom:22px}
.q-options{display:grid;gap:10px}
.q-options label{display:flex;gap:12px;align-items:center;border:1px solid var(--line);background:var(--white);padding:16px 18px;border-radius:4px;cursor:pointer;font-size:15.5px;font-weight:500;transition:.15s}
.q-options label:hover{border-color:var(--red)}
.q-options input{width:17px;height:17px;accent-color:var(--red);flex-shrink:0}
.q-options label:has(input:checked){border-color:var(--red);background:var(--red-wash);box-shadow:0 0 0 1px var(--red)}
.assess-nav{display:flex;justify-content:space-between;margin-top:28px;gap:14px}
.result-band{border:1px solid var(--line-soft);background:var(--white);border-radius:6px;padding:34px;margin-bottom:18px}
.result-band .kicker{margin-bottom:8px}
.score-meter{height:8px;background:var(--line-soft);border-radius:6px;overflow:hidden;margin:18px 0 6px}
.score-meter i{display:block;height:100%;background:linear-gradient(90deg,var(--red-deep),var(--red));width:0;transition:width .8s ease}
.opportunity-list{list-style:none;padding:0;margin:0;display:grid;gap:12px}
.opportunity-list li{border:1px solid var(--line-soft);background:var(--white);border-radius:4px;padding:18px 20px}
.opportunity-list b{display:block;margin-bottom:4px}
.opportunity-list p{font-size:14px;color:var(--muted);margin-bottom:0}

/* ---------- articles ---------- */
.article-body{max-width:760px;margin-inline:auto}
.article-body p{font-size:17px;color:#3e3833;margin-bottom:22px}
.article-body h2{font-size:28px;margin-top:48px}
.article-body ul,.article-body ol{font-size:16.5px;color:#3e3833;padding-left:24px;margin-bottom:22px}
.article-body li{margin-bottom:8px}
.article-meta{font-family:var(--mono);font-size:11.5px;letter-spacing:.14em;color:var(--muted);text-transform:uppercase;display:flex;gap:18px;margin-bottom:0}
.article-cta{border:1px solid rgba(200,16,46,.3);background:var(--red-wash);border-radius:6px;padding:28px 30px;margin-top:48px}
.article-cta h3{margin-bottom:8px}
.article-cta p{margin-bottom:18px;color:var(--muted)}
.insight-card small{font-family:var(--mono);font-size:10.5px;letter-spacing:.16em;color:var(--red);text-transform:uppercase}
.insight-card h3{margin-top:14px;font-size:20px}

/* ---------- contact ---------- */
.contact-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:64px;align-items:start}
.contact-intro{position:sticky;top:110px}
.contact-details{display:grid;gap:20px;margin-top:42px}
.contact-details>div{border-top:1px solid var(--line);padding-top:13px;display:flex;flex-direction:column}
.contact-details small{font-family:var(--mono);font-size:10px;letter-spacing:.18em;color:var(--muted);text-transform:uppercase}
.contact-details a,.contact-details span{font-weight:650;margin-top:5px;font-size:15.5px}
.contact-details a:hover{color:var(--red)}

/* ---------- payments ---------- */
.payment-divider{display:flex;align-items:center;gap:20px;color:var(--muted);font-family:var(--mono);font-size:10.5px;letter-spacing:.2em;margin:64px 0 26px;text-transform:uppercase}
.payment-divider:before,.payment-divider:after{content:"";height:1px;background:var(--line);flex:1}
.alt-payments{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.zelle-qr{max-width:170px;background:#fff;padding:10px;margin:20px auto;border:1px solid var(--line-soft)}
.payment-note{text-align:center;color:var(--muted);font-size:13px;max-width:720px;margin:28px auto 0}

/* ---------- brand statement ---------- */
.brand-statement{max-width:800px;margin-inline:auto}
.brand-statement p{font-family:var(--serif);font-size:clamp(20px,2.8vw,28px);line-height:1.5;color:#f2efec;margin-bottom:0}
.brand-statement p b{color:var(--red-bright);font-weight:600}
.brand-statement .statement-final{margin-top:34px;font-style:italic;color:#c9c3bd;font-size:clamp(17px,2.2vw,21px)}

/* ---------- CTA band ---------- */
.cta-band{background:var(--ink);color:#f2efec;text-align:center}
.cta-band .container{max-width:820px}
.cta-band p{color:#c9c3bd;font-size:18px}

/* ---------- status pages ---------- */
.status-page{min-height:60vh;display:grid;place-items:center;text-align:center}
.status-card{background:var(--white);border:1px solid var(--line-soft);border-radius:6px;padding:64px 48px;box-shadow:0 2px 10px rgba(23,20,20,.05)}
.status-icon{width:64px;height:64px;border-radius:50%;display:grid;place-items:center;margin:0 auto 22px;border:2px solid var(--red);color:var(--red);font-size:26px;font-weight:700}
.status-page h1{font-size:42px}
.status-page p{color:var(--muted);font-size:17px}

/* ---------- footer ---------- */
.footer{background:var(--ink);color:#c9c3bd;border-top:1px solid var(--line-dark);padding:72px 0 30px;font-size:14px}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr .8fr;gap:44px}
.footer-grid>div{display:flex;flex-direction:column;gap:9px}
.footer-grid b{color:#fff;font-size:13px;letter-spacing:.04em;margin-bottom:6px}
.footer-grid a{color:#a89f98}
.footer-grid a:hover{color:#fff}
.footer-brand{margin-bottom:14px}
.footer-note{font-size:12.5px;color:#948c85;line-height:1.6;max-width:340px}
.footer-legacy{display:flex;align-items:center;gap:14px;margin-top:18px}
.footer-legacy img{width:44px;height:44px;border-radius:8px}
.footer-legacy small{font-size:11.5px;color:#948c85;line-height:1.5}
.footer-legal{border-top:1px solid var(--line-dark);margin-top:52px;padding-top:24px;display:grid;gap:10px;font-size:12px;color:#948c85}
.footer-legal .row{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}

/* ---------- split ---------- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}
.split-copy p{font-size:17.5px}
.split-rail{border-left:2px solid var(--red);padding-left:36px}
.section-dark .split-rail{border-color:var(--red-bright)}

/* ---------- flagship concept (AdForge One) ---------- */
.featured-lab{display:grid;grid-template-columns:1.15fr .85fr;gap:44px;background:var(--ink);color:#f2efec;border:1px solid var(--line-dark);border-radius:6px;padding:44px 46px;margin-bottom:18px;position:relative;overflow:hidden;align-items:center}
.featured-lab h3{font-family:var(--serif);font-size:clamp(24px,2.6vw,32px);color:#f2efec}
.featured-lab p{color:#c9c3bd;font-size:15.5px}
.featured-lab .card-link{display:inline-block;margin-top:16px;font-weight:650;font-size:14px;color:var(--red-bright)}
.featured-lab .project-head{display:flex;align-items:center;gap:14px;margin-bottom:16px}
.featured-lab .project-head small{font-family:var(--mono);font-size:10.5px;letter-spacing:.16em;color:var(--muted-dark);text-transform:uppercase}
.metric-chain{display:flex;flex-wrap:wrap;gap:10px;align-items:center;font-family:var(--mono);font-size:12px;letter-spacing:.06em}
.metric-chain span{border:1px solid rgba(255,90,90,.4);color:#f2efec;background:rgba(255,90,90,.08);padding:8px 14px;border-radius:20px;white-space:nowrap}
.metric-chain i{color:var(--red-bright);font-style:normal}
.mock-dash{background:var(--ink-2);border:1px solid var(--line-dark);border-radius:6px;padding:24px;color:#f2efec}
.mock-tiles{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin-bottom:16px}
.mock-tile{border:1px solid var(--line-dark);background:rgba(255,255,255,.03);padding:12px 14px;border-radius:4px}
.mock-tile small{font-family:var(--mono);font-size:9px;letter-spacing:.14em;color:#948c85;text-transform:uppercase;display:block;margin-bottom:5px}
.mock-tile b{font-size:17px;letter-spacing:-.01em}
.mock-tile b em{font-style:normal;color:var(--red-bright)}
.mock-dec{border-top:1px solid var(--line-dark);padding-top:12px;display:grid;gap:8px;font-size:13px;color:#c9c3bd}
.mock-dec span:before{content:"→ ";color:var(--red-bright)}
.mock-note{font-family:var(--mono);font-size:9.5px;letter-spacing:.14em;color:#948c85;text-transform:uppercase;margin-top:14px}

/* ---------- product shots (portfolio software interface illustrations) ---------- */
.shot{background:#fff;border:1px solid var(--line);border-radius:8px;box-shadow:0 24px 60px rgba(23,20,20,.18);overflow:hidden}
.section-dark .shot{border-color:rgba(255,255,255,.12)}
.shot-bar{display:flex;align-items:center;gap:6px;padding:10px 14px;background:#f1ede6;border-bottom:1px solid var(--line)}
.shot-bar i{width:9px;height:9px;border-radius:50%;background:#d8d2c9}
.shot-bar i:first-child{background:var(--red)}
.shot-bar span{margin-left:8px;font-family:var(--mono);font-size:9.5px;letter-spacing:.12em;text-transform:uppercase;color:#8a8378}
.shot-body{padding:18px 18px 14px}
.shot-head{display:flex;align-items:center;gap:8px;margin-bottom:14px}
.shot-head b{font-size:14px;letter-spacing:-.01em;color:var(--ink)}
.scan-dot{width:8px;height:8px;border-radius:50%;background:var(--red);margin-left:auto;animation:scanPulse 1.6s ease-in-out infinite}
.shot-head small{font-family:var(--mono);font-size:9px;letter-spacing:.14em;color:#8a8378}
@keyframes scanPulse{0%,100%{box-shadow:0 0 0 0 rgba(200,16,46,.35)}50%{box-shadow:0 0 0 7px rgba(200,16,46,0)}}
.sig{display:flex;gap:14px;align-items:center;border:1px solid var(--line);border-radius:6px;padding:12px 14px;margin-bottom:10px;opacity:0;transform:translateY(10px)}
.reveal-visible .sig{animation:sigIn .55s cubic-bezier(.2,.8,.2,1) forwards}
.reveal-visible .sig-1{animation-delay:.15s}.reveal-visible .sig-2{animation-delay:.3s}.reveal-visible .sig-3{animation-delay:.45s}
@keyframes sigIn{to{opacity:1;transform:none}}
.sig-main small{font-family:var(--mono);font-size:8.5px;letter-spacing:.13em;color:#8a8378;display:block;margin-bottom:4px}
.sig-main p{font-size:13.5px;line-height:1.45;color:var(--ink);margin:0}
.sig-score{text-align:right;min-width:64px}
.sig-score b{font-size:17px;color:var(--red)}
.score-bar{height:4px;background:rgba(23,20,20,.08);border-radius:2px;margin-top:5px;overflow:hidden}
.score-fill{height:100%;background:var(--red);transform-origin:left;transform:scaleX(0);transition:transform 1s cubic-bezier(.2,.8,.2,1) .5s}
.reveal-visible .sf-92{transform:scaleX(.92)}.reveal-visible .sf-87{transform:scaleX(.87)}.reveal-visible .sf-74{transform:scaleX(.74)}
.shot-foot{display:flex;gap:18px;border-top:1px solid var(--line);padding-top:12px;font-size:12px;color:#6d675e}
.shot-foot b{color:var(--ink);font-size:14px;margin-right:4px}
.shot .mock-note{padding:0 18px 14px;margin-top:0}
.shot-tabs{display:flex;gap:6px;margin-bottom:14px}
.shot-tabs span{font-size:11.5px;padding:6px 12px;border-radius:99px;border:1px solid var(--line);color:#6d675e}
.shot-tabs .tab-on{background:var(--ink);color:#faf7f1;border-color:var(--ink)}
.draft{border:1px solid var(--line);border-radius:6px;padding:14px;margin-bottom:12px}
.draft small{font-family:var(--mono);font-size:8.5px;letter-spacing:.13em;color:#8a8378;display:block;margin-bottom:6px}
.draft p{font-family:var(--serif);font-size:14.5px;line-height:1.55;color:var(--ink);margin:0}
.draft p em{font-style:normal;background:rgba(200,16,46,.1);box-shadow:0 2px 0 rgba(200,16,46,.35)}
.draft-actions{display:flex;gap:6px;margin-top:10px;flex-wrap:wrap}
.pill{font-size:11px;padding:5px 11px;border-radius:99px;border:1px solid var(--line);color:#6d675e}
.pill-red{background:var(--red);border-color:var(--red);color:#fff}
.insight-rows{display:grid;gap:8px}
.irow{display:grid;grid-template-columns:110px 1fr;align-items:center;gap:10px;font-size:11.5px;color:#6d675e}
.ibar{height:5px;background:rgba(23,20,20,.08);border-radius:3px;overflow:hidden}
.ifill{height:100%;background:var(--red);transform-origin:left;transform:scaleX(0);transition:transform 1s cubic-bezier(.2,.8,.2,1) .4s}
.reveal-visible .if-80{transform:scaleX(.8)}.reveal-visible .if-45{transform:scaleX(.45)}.reveal-visible .if-65{transform:scaleX(.65)}
@media(max-width:900px){.sig{flex-direction:column;align-items:flex-start;gap:8px}.sig-score{text-align:left;min-width:120px}.shot-foot{flex-wrap:wrap;gap:12px}}

/* ---------- word-stagger reveals on section headings ---------- */
.wr{display:inline-block;opacity:0;transform:translateY(.45em)}
.reveal-visible .wr{animation:wordUp .6s cubic-bezier(.2,.8,.2,1) forwards}
.reveal-visible .wr-0{animation-delay:.02s}.reveal-visible .wr-1{animation-delay:.06s}.reveal-visible .wr-2{animation-delay:.1s}.reveal-visible .wr-3{animation-delay:.14s}
.reveal-visible .wr-4{animation-delay:.18s}.reveal-visible .wr-5{animation-delay:.22s}.reveal-visible .wr-6{animation-delay:.26s}.reveal-visible .wr-7{animation-delay:.3s}
.reveal-visible .wr-8{animation-delay:.34s}.reveal-visible .wr-9{animation-delay:.38s}.reveal-visible .wr-10{animation-delay:.42s}.reveal-visible .wr-11{animation-delay:.46s}

/* ---------- growth review mock + cta trust line ---------- */
.gr-q{font-family:var(--serif);font-size:16.5px;font-weight:600;color:var(--ink);margin-bottom:10px}
.gr-opts{display:flex;gap:6px;flex-wrap:wrap;margin-bottom:14px}
.gr-meter{height:5px;background:rgba(23,20,20,.08);border-radius:3px;overflow:hidden;margin-bottom:16px}
.gr-fill{height:100%;background:var(--red);transform-origin:left;transform:scaleX(0);transition:transform 1.1s cubic-bezier(.2,.8,.2,1) .4s}
.reveal-visible .gr-fill{transform:scaleX(.4)}
.gr-result small{font-family:var(--mono);font-size:8.5px;letter-spacing:.14em;color:#8a8378;display:block;margin-bottom:8px}
.gr-result .sig p{font-size:13px}
.gr-result .sig b{color:var(--red);font-size:15px;min-width:18px}
.cta-trust{font-family:var(--mono);font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:rgba(255,255,255,.55);margin-top:18px}
@media(max-width:900px){.featured-lab{grid-template-columns:1fr;gap:26px;padding:30px 26px}.mock-tiles{grid-template-columns:1fr 1fr}}

/* ---------- sketch annotations (the notebook layer) ---------- */
.sketch{position:relative;display:inline-block}
.sk-svg{position:absolute;left:-1%;right:-1%;bottom:-.16em;width:102%;height:.32em;color:var(--red);overflow:visible;pointer-events:none}
.sk-svg-circle{left:-7%;top:-14%;width:114%;height:130%;bottom:auto}
.section-dark .sk-svg,.hero .sk-svg,.cta-band .sk-svg,.page-hero .sk-svg{color:var(--red-bright)}
.sk-path{stroke-dasharray:1;stroke-dashoffset:1}
.reveal-visible .sk-path,.sk-auto .sk-path{animation:artDraw .9s ease forwards .5s}
.margin-note{font-family:var(--hand);font-size:21px;font-weight:500;line-height:1.15;color:var(--red);display:inline-flex;align-items:flex-end;gap:8px;transform:rotate(-2deg);margin-top:16px}
.section-dark .margin-note,.hero .margin-note{color:var(--red-bright)}
.margin-note .note-arrow{width:26px;height:20px;flex-shrink:0;overflow:visible}
.margin-note .sk-pop{opacity:0}
.reveal-visible .sk-pop,.sk-auto .sk-pop{animation:artPop .35s ease forwards 1.15s}
.article-body>p:first-of-type::first-letter{font-family:var(--serif);font-size:3.3em;font-weight:600;float:left;line-height:.82;padding:.05em .13em 0 0;color:var(--red)}
.reveal-visible .kicker:before{animation:kickerGrow .7s ease both}
@keyframes kickerGrow{from{width:0}to{width:22px}}
.hero-sketch{position:absolute;right:-70px;top:20px;width:560px;pointer-events:none;opacity:.9}
.hero-sketch svg{width:100%;height:auto;overflow:visible}
@media(max-width:1020px){.hero-sketch{display:none}}

/* staggered choreography for grids and stages */
.card-grid .reveal:nth-child(2){transition-delay:.08s}
.card-grid .reveal:nth-child(3){transition-delay:.16s}
.card-grid .reveal:nth-child(4){transition-delay:.24s}
.card-grid .reveal:nth-child(5){transition-delay:.32s}
.card-grid .reveal:nth-child(6){transition-delay:.4s}
.card-grid .reveal:nth-child(7){transition-delay:.48s}
.card-grid .reveal:nth-child(8){transition-delay:.56s}
.stage-list .stage:nth-child(2){transition-delay:.1s}
.stage-list .stage:nth-child(3){transition-delay:.2s}
.stage-list .stage:nth-child(4){transition-delay:.3s}
.stmt-list .stmt{transition-delay:0s}

/* ---------- absorbed agency kit: word stagger, ghost type, progress, frames ---------- */
.hero h1 .w{display:inline-block;opacity:0;transform:translateY(.55em);animation:wordUp .75s cubic-bezier(.2,.8,.2,1) forwards}
.hero h1 .w1{animation-delay:.05s}.hero h1 .w2{animation-delay:.13s}.hero h1 .w3{animation-delay:.21s}
.hero h1 .w4{animation-delay:.29s}.hero h1 .w5{animation-delay:.45s}
@keyframes wordUp{to{opacity:1;transform:none}}
.has-ghost{overflow:hidden}
.ghost{position:absolute;right:-.06em;top:14px;font-family:var(--serif);font-weight:700;font-size:clamp(96px,15vw,210px);line-height:1;letter-spacing:-.02em;color:transparent;-webkit-text-stroke:1.5px rgba(200,16,46,.10);pointer-events:none;user-select:none;text-transform:uppercase}
.section-dark .ghost{-webkit-text-stroke-color:rgba(255,90,90,.09)}
.scroll-progress{position:fixed;top:0;left:0;height:2px;background:var(--red);z-index:400;width:0}
.founder-figure{box-shadow:18px 18px 0 rgba(200,16,46,.12)}
.nav-links>a{position:relative}
.nav-links>a::after{content:"";position:absolute;left:12px;right:12px;bottom:5px;height:2px;background:var(--red-bright);transform:scaleX(0);transform-origin:left;transition:transform .25s cubic-bezier(.2,.8,.2,1)}
.nav-links>a:hover::after,.nav-links>a.active::after{transform:scaleX(1)}
.button::after{content:"→";display:inline-block;max-width:0;overflow:hidden;transition:max-width .3s cubic-bezier(.2,.8,.2,1),margin-left .3s}
.button:hover::after{max-width:1.1em;margin-left:4px}
.cta-band h2{font-size:clamp(34px,4.8vw,58px)}
@media(max-width:900px){.ghost{display:none}.founder-figure{box-shadow:10px 10px 0 rgba(200,16,46,.12)}}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(22px) scale(.985);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.8,.2,1)}
.reveal-visible{opacity:1;transform:none}

/* ---------- original animated line art ---------- */
.art-wrap{display:inline-flex;line-height:0;color:var(--red);margin-bottom:18px}
.card-dark .art-wrap,.section-dark .art-wrap{color:var(--red-bright)}
.art{width:58px;height:58px;overflow:visible}
.art-lg .art{width:92px;height:92px}
.art .draw{stroke-dasharray:1;stroke-dashoffset:1}
.reveal-visible .art .draw{animation:artDraw 1s ease forwards .1s}
.reveal-visible .art .d2{animation-delay:.35s}
.reveal-visible .art .d3{animation-delay:.6s}
.art .pop{opacity:0;transform:scale(.4);transform-box:fill-box;transform-origin:center}
.reveal-visible .art .pop{animation:artPop .4s cubic-bezier(.2,.8,.4,1.4) forwards 1s}
.reveal-visible .art .p2{animation-delay:1.15s}
.reveal-visible .art .p3{animation-delay:1.3s}
.art .bar{transform:scaleY(0);transform-box:fill-box;transform-origin:center bottom}
.reveal-visible .art .bar{animation:artBar .6s cubic-bezier(.2,.8,.2,1) forwards .5s}
.reveal-visible .art .b2{animation-delay:.7s}
.reveal-visible .art .b3{animation-delay:.9s}
.art .gear{transform-box:fill-box;transform-origin:center;animation:artSpin 18s linear infinite}
.art .gear.rev{animation-direction:reverse;animation-duration:13s}
.art .hand{transform-box:view-box;transform-origin:50% 50%}
.reveal-visible .art .hand-min{animation:artSweep 1.6s cubic-bezier(.35,.1,.25,1) forwards .4s}
@keyframes artDraw{to{stroke-dashoffset:0}}
@keyframes artPop{to{opacity:1;transform:scale(1)}}
@keyframes artBar{to{transform:scaleY(1)}}
@keyframes artSpin{to{transform:rotate(360deg)}}
@keyframes artSweep{from{transform:rotate(0deg)}to{transform:rotate(360deg)}}
.cta-band{overflow:hidden}
.cta-art{position:absolute;right:3%;top:50%;margin-top:-110px;opacity:.14;color:var(--red-bright);pointer-events:none}
.cta-art .art{width:230px;height:auto}
.statement-art{position:absolute;right:4%;bottom:8%;opacity:.12;color:var(--red-bright);pointer-events:none}
.statement-art .art{width:190px;height:auto}
@media(max-width:1020px){.cta-art,.statement-art{display:none}}

/* ---------- responsive ---------- */
@media(max-width:1020px){
  .grid-4{grid-template-columns:1fr 1fr}
  .process-grid{grid-template-columns:1fr 1fr 1fr}
  .pricing-grid{grid-template-columns:1fr 1fr}
  .footer-grid{grid-template-columns:1fr 1fr 1fr}
  .hero-layout{grid-template-columns:1fr;gap:48px}
  .process-map{max-width:560px}
  .stage{grid-template-columns:56px 1fr;gap:20px}
  .stage>div:last-child{grid-column:2}
}
@media(max-width:900px){
  .nav-links{position:fixed;top:0;right:0;bottom:0;width:min(370px,88vw);background:var(--ink-2);border-left:1px solid var(--line-dark);padding:96px 26px 40px;display:none;flex-direction:column;align-items:stretch;gap:2px;overflow-y:auto;z-index:150;font-size:16px}
  .nav-links.nav-open{display:flex}
  body.nav-locked{overflow:hidden}
  .nav-links>a,.nav-drop>button{padding:13px 12px;width:100%;text-align:left;white-space:normal}
  .drop-panel{position:static;box-shadow:none;border:0;background:transparent;padding:0 0 6px 14px;min-width:0}
  .drop-panel a{padding:9px 12px}
  .nav-cta .button{display:none}
  .nav-cta .menu-button{display:block;position:relative;z-index:210}
  .mobile-cta{margin-top:22px;display:grid;gap:10px}
  .section{padding:72px 0}
  .split,.founder-grid,.contact-layout,.detail-grid{grid-template-columns:1fr;gap:40px}
  .contact-intro{position:static}
  .workflow-panel.active{grid-template-columns:1fr;gap:28px}
  .section-heading{flex-direction:column;align-items:flex-start;gap:12px}
  .grid-3{grid-template-columns:1fr 1fr}
  .legacy-band{grid-template-columns:1fr;gap:22px;padding:30px}
}
@media(min-width:901px){.mobile-cta{display:none}}
@media(max-width:640px){
  .container{width:min(calc(100% - 30px),var(--max))}
  body{font-size:16px}
  .grid-2,.grid-3,.grid-4,.pricing-grid,.alt-payments,.process-grid{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr 1fr}
  .footer-grid>div:first-child{grid-column:1/-1}
  .form-row{grid-template-columns:1fr}
  .hero{padding-top:60px}
  .hero-actions .button{width:100%}
  .hero-actions.centered .button{width:auto}
  .trust-row{justify-content:flex-start}
  .process-cell h3{margin-top:24px}
  .form-card{padding:26px 20px}
  .status-card{padding:44px 24px}
  .brand-copy small{display:none}
  .split-rail{padding-left:22px}
  .card{padding:26px 22px}
  .workflow-panel{padding:26px 20px}
  .detail-grid{gap:24px}
  .assess-nav .button{flex:1}
  .stage{padding:26px 22px;grid-template-columns:1fr}
  .stage>div:last-child{grid-column:auto}
  .stmt summary{padding:18px 46px 18px 18px;font-size:16px}
  .stmt .stmt-body{padding:0 18px 20px}
  .case-block{padding-left:18px}
}

@media (prefers-reduced-motion:reduce){
  *{scroll-behavior:auto!important;animation:none!important;transition:none!important}
  .reveal,.map-node,.map-link{opacity:1;transform:none}
  .art .draw{stroke-dashoffset:0}
  .art .pop{opacity:1;transform:none}
  .art .bar{transform:none}
  .marquee-track{animation:none}
  .hero h1 .w{opacity:1;transform:none}
  .scroll-progress{display:none}
  .sk-path{stroke-dashoffset:0}
  .margin-note .sk-pop{opacity:1}
  .shot .sig{opacity:1;transform:none}
  .wr{opacity:1;transform:none}
}

/* ---------- utilities ----------
   These replace the inline style= attributes the markup used to carry, so the
   Content-Security-Policy can drop style-src 'unsafe-inline'. Declarations are
   verbatim from those inline styles. The selector is doubled (.u-x.u-x) and this
   block sits last so it reproduces the precedence inline styles had over rules
   like `.card p` and the responsive overrides. */
.u-mt10.u-mt10{margin-top:10px}
.u-mt12.u-mt12{margin-top:12px}
.u-mt14.u-mt14{margin-top:14px}
.u-mt16.u-mt16{margin-top:16px}
.u-mt18.u-mt18{margin-top:18px}
.u-mt20.u-mt20{margin-top:20px}
.u-mt26.u-mt26{margin-top:26px}
.u-mt36.u-mt36{margin-top:36px}
.u-mb18.u-mb18{margin-bottom:18px}
.u-mb40.u-mb40{margin-bottom:40px}
.u-mb44.u-mb44{margin-bottom:44px}
.u-m-link.u-m-link{margin:8px 0 0}
.u-m-subhead.u-m-subhead{margin:30px 0 14px}
.u-lead.u-lead{color:var(--muted);font-size:17px}
.u-lead-lg.u-lead-lg{color:var(--muted);font-size:17.5px}
.u-fs17.u-fs17{font-size:17px}
.u-flex.u-flex{display:flex}
.u-inline.u-inline{display:inline}
.u-inline-mt10.u-inline-mt10{display:inline-block;margin-top:10px}
.u-block-mb22.u-block-mb22{display:block;margin-bottom:22px}
.u-card-title.u-card-title{margin-top:16px;font-size:26px}
.u-on-dark.u-on-dark{color:#f2efec}
.u-on-dark-2.u-on-dark-2{color:#eef1f5}
.u-attrib.u-attrib{margin-top:10px;font-size:13.5px}
.u-spacer26.u-spacer26{height:26px}
.u-pad38.u-pad38{padding:38px}
.u-rail-label.u-rail-label{font-weight:650;margin-bottom:14px}
.u-statement.u-statement{text-align:left;margin-top:26px}
.u-form-title.u-form-title{margin-bottom:4px;font-family:var(--serif)}
.u-serif.u-serif{font-family:var(--serif)}
.u-legend-opt.u-legend-opt{font-weight:500;color:var(--muted)}
.u-contact-h1.u-contact-h1{font-size:clamp(34px,4.2vw,50px)}
.u-result-lead.u-result-lead{font-size:17px;font-weight:600;margin-bottom:0}
.u-capability.u-capability{margin-top:14px;font-size:13.5px;color:var(--red);font-weight:600}
.u-red.u-red{color:var(--red)}
.u-red-bright.u-red-bright{color:var(--red-bright)}
.u-red-strong.u-red-strong{color:var(--red);font-weight:650}
.u-border-red.u-border-red{border-color:rgba(255,90,90,.45)}
.u-card-invite.u-card-invite{display:flex;flex-direction:column;justify-content:center;background:var(--ink);color:#eef1f5;border-color:var(--line-dark)}
.next-steps.next-steps{margin-top:34px;border-top:1px solid var(--line);padding-top:22px}
.next-steps.next-steps>b{display:block;font-size:13px;font-weight:650;margin-bottom:12px}
.next-steps.next-steps ol{margin:0 0 12px;padding-left:20px;font-size:14.5px;color:var(--muted)}
.next-steps.next-steps li{margin-bottom:7px}
.next-steps.next-steps .next-steps-note{font-size:12.5px;color:var(--muted);margin-bottom:0}