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Work

Not a screenshot gallery. A record of thinking.

Every project shows the problem, the thinking behind it, and its honest status. No invented clients. No fabricated results.

Portfolio · Go-to-Market Platform

Lead Radar. Buyers announce themselves. This hears them.

A demand intelligence platform that scans public sources for people actively asking to switch, scores each signal, and lands it in a pipeline built for same-day follow-up. Built for insurance first. Designed for any market where buyers speak up before they buy.

Prototype

Portfolio · Education

Classroom Narrative. Evenings returned to teachers.

Built shoulder to shoulder with a career educator and school principal: guided narrative writing that keeps the teacher’s own voice, class-level insight at a glance, and targeted practice material. In real private classroom use.

Pilot

JDG Labs

Original products, built and tested in-house.

Entrepreneurial experiments, the same discipline clients get, applied to our own ideas.

Advertising IntelligenceConcept

AdForge One

ProblemAd tools make ads; nobody knows which dollar made a customer
InsightThe product is the operating system, not the ad
SolutionA closed loop from business economics to revenue attribution
ShowsProduct vision and systems architecture at platform scale
Read the full concept →
Insurance · Referral RelationshipsIn Development

Referral Desk

ProblemReferral relationships run on memory and luck
InsightCompliance has to be enforced, not encouraged
SolutionRelationship system with a hard compliance gate
ShowsCompliance-first product design for a regulated industry
Read the full case →
Insurance · Sales AutomationPrototype

PolicyPilot

ProblemOutreach automation treats compliance as a checkbox
InsightEvery message needs review before it can send
SolutionFive-check gate on all outbound communication
ShowsAutomation with real guardrails, demonstrable end-to-end
Read the full case →
Mortgage · Closing CollaborationPrototype

Hearthline

ProblemClosings scatter buyers across six inboxes
InsightThe buyer should see the whole picture, in plain language
SolutionOne shared, permissioned timeline for every professional
ShowsMulti-party workflow design around a consumer
Read the full case →
Operations · Field WorkflowPilot

NFC Proof-of-Presence

ProblemField work can’t be seen as it happens
InsightVerification has to be faster than paperwork
SolutionTap a tag, capture the work, see the operation
ShowsEntering an unfamiliar industry and designing for frontline workers
Read the full case →
Demonstration Systems

Built to show capability, honestly labeled.

Working demonstrations of industry systems, each one names the capability it proves.

Field Service · OperationsDemonstration

Field-Service Operations Platform

A demonstration platform built to learn the home-services industry from the inside: scheduling and dispatch, customer files and job history, estimates and an intelligent price book, technician workflows, payments orchestration, and post-job follow-up. Built around frontline crews, not office software habits.

Capability shown: studying an unfamiliar industry’s workflow and designing around the people in the truck, the discipline JDG brings to HVAC, contractor, and home-service clients.

Janitorial · Clean-Room B2BDemonstration

Controlled-Environment Positioning System

Website strategy and positioning for janitorial services in technically demanding environments, including Class 100 to Class 100,000 clean rooms, translating capability into buyer trust and qualified inquiries.

Capability shown: positioning specialized services so technical strength becomes commercial strength.

HVAC · Local GrowthDemonstration

HVAC Website & Ad Engine

Service-page architecture, ad concepts, estimate funnels, and conversion paths for HVAC companies competing in crowded local search results.

Capability shown: connecting local demand to calls, estimates, and measurable follow-up.

Hospitality · AvailabilityPilot

Live Walk-In Availability Engine

A truth-first availability system for walk-in businesses: real-time capacity, a bilateral queue, and a watermarked sandbox for safe piloting.

Capability shown: building trustworthy real-time systems where accuracy is the product.

Experience Behind the Work

Where the operating instincts come from.

Before JDG: hands-on insurance sales, local-business marketing, lead conversion, and operational software piloted in a live enterprise facility. Names are shared in conversation, never used as marketing.

What could work better in your business?

Maybe you know the answer. Maybe something just feels off. Either is enough to start.

Same-day replies on weekdays · Direct line to the founder · No newsletter, no sales sequence